Consumers spend increasing amounts of time throughout their days browning the internet. Furthermore, mobile device internet browsing has nearly overtaken desktop usage. The only problem is that sometimes large desktop pages can take a while to load. That’s where AMP pages; also known as Accelerated mobile pages come into play. Google created AMP as an open source HTML framework to give developers the ability to create fast and smooth loading web pages that put the user interface and experience first.
Read More about AMP here: https://amp.dev/